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Brand Personality • Modern • Bold and confident • Practical and realistic • Honest and goal-oriented |
| Brand Presentation Committed to “making a difference” with responsibility |
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The Brand Value At Wangkanai we strive to be different, stand tall in our commitment and seek to go beyond convention. |
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At Wangkanai, we are committed to a corporate philosophy aimed to “make a difference” Therefore, we do not believe in conventional thinking and doing only “what we can achieve.” Instead, we focus upon the contribution to the sustainable growth and happiness of the community as a whole through innovative thinking in all activities we are engaged in such as cane growing, production, human resource development, and those involved in social responsibility. |